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Designer Ashdeen Lilaowala On Reviving Parsi Gara

Reviving the Heritage of Parsi Gara – In Conversation with Ashdeen Z. Lilaowala 

In an illuminating feature published on April 14, 2025, Travel + Leisure India spotlights Ashdeen Z. Lilaowala’s deeply rooted commitment to resurrecting Parsi Gara embroidery, a craft with a profound and migratory past. Through his meticulous research, Ashdeen delves into the artistry’s journey—from its dispersal across regions like China and Iran, borne through Parsi migration, to its contemporary resurgence in India.

The interview underscores his dedication to not just reviving traditional techniques, but also adapting them for modern relevance. By documenting the craft’s history and enlisting skilled artisans, Ashdeen highlights how authenticity and adaptation must coalesce for craft heritage to thrive in today’s fashion landscape

Read More: https://www.travelandleisureasia.com/in/people/interview-with-ashdeen-lilaowala

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