- Harpers Bazar
The Story Behind the Centuries-Old Parsi Gara Embroidery
In an article, Ashdeen Lilaowala explains that the Parsi Gara, an embroidery tradition, is having a “moment” thanks to artisans who are keeping its legacy alive. The recent red-carpet appearance of Natasha Poonawalla at the Met Gala, wearing a custom ensemble crafted from two vintage Parsi Gara saris, brought the centuries-old craft to the forefront of pop culture.
Lilaowala provides a brief history of the Parsi Gara, explaining that it was shaped by a cross-cultural eye. The recurring visual motifs, which show a deep reverence for nature and are a tenet of Zoroastrianism, include flowers, birds, and animals. The motifs are rendered with great detail, requiring a deep understanding of the craft from the artisans.
Lilaowala describes his own journey with the craft, which began with his mother’s Gara, a family heirloom. He launched his eponymous label in 2013 with the mission to push the craft in new directions and engage younger generations. The article highlights the brand’s efforts to use stylized applications, a modern color palette, and lighter fabrics to adapt the craft for contemporary tastes. He notes that the Parsi Gara has entered a new era, and he hopes the renewed interest continues to grow.
